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University of
Illinois at Urbana-Champaign |
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May 2007 |
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MBA |
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Major in marketing |
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Illinois State
University |
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August 2000 |
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Bachelor
of Science in Art |
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Major in graphic design |
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Major in photography |
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Burwood Group, Inc. |
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Chicago, IL 60602 |
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Marketing Intern |
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2006 |
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Assisted this IT consulting firm’s Marketing Director with developing strategic marketing initiatives that focused on communicating a consistent message to highly targeted audiences to enhance brand equity and attract new business. |
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Produced, published and presented to senior management the company’s first Style
Guide for brand management |
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Created over 20 case studies detailing successful client engagements for senior management to use in sales acquisitions |
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Designed B2B correspondence materials and presentations given to senior executives of client and partner firms |
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Increased attendance at corporate events and sales seminars by 7% in 2 months using integrated marketing campaigns |
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Illinois Business Consulting |
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Champaign, IL 61801 |
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Market Research
Consultant |
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2006 |
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Designed, managed, and delivered specialized marketing consulting services to clients in the real-estate industry that included case planning, market research, data analysis, and client presentations. |
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Conducted insurance-related research to identify appropriate businesses for potential research park tenants |
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Analyzed research data and presented key trends and recommendations to clients |
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JMC Photo & Digital Services,
Inc. |
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Bloomington, IL 61704 |
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Digital Lab
Manager |
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1995-2006 |
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Set new business directions by recognizing and seizing market opportunities. Grew revenues and cut costs by developing new unique services allowing the business to grow while remaining aligned with core strategic business objectives. |
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Developed the digital line of the business which now accounts for 90% of company revenue
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Spearheaded creation, design and launch
of the company's website increasing customer
base by 18% in the first year |
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Accelerated company growth and increased profitability by 12% through online promotions |
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Decreased shipping costs by 13% and decreased turnaround time by creating an online customer ordering system |
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Managed projects from initial concept to completion while controlling costs and critical path |
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Digitally restored photographs using complex design techniques and Adobe Photoshop |
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Illinois State University |
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Normal, IL 61761 |
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Graphic Designer
II |
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2000-2005 |
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Managed the University’s brand image and strategic position utilizing various media channels including online and print. Implemented strategic marketing campaigns for specific targeted audiences (i.e. current students, prospective students, faculty, staff, and alumni) in order to drive web traffic, enhance image perception, increase online applications and reduce costs. |
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Managed the design and launch of the University's website that reduced printing
costs by $5M annually |
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Implemented integrated marketing campaigns that increased online enrollment by 10% within the first year |
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Collected and utilized market research data from focus groups and surveys in order to strengthen the University’s strategic positioning |
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Managed a team of designers that implemented various marketing strategies with a customer-focused approach |
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Selected: Graduate
Assistant - Business Communications (MBA course) |
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Elected: Vice President of Social Affairs -
International Business Society |
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Member: Graduate Marketing Association |
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Recipient: Team Excellence Award (2001, 2004)
for outstanding leadership and teamwork in cross-functional
teams |
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Adobe Acrobat |
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Adobe Photoshop |
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Adobe ImageReady |
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Adobe Illustrator |
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Camtasia |
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Cool Edit |
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Corel |
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HTML, XML |
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Mac OS 9 & X |
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Macromedia Dreamweaver MX |
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Microsoft Entourage |
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Microsoft Front Page |
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Microsoft PowerPoint |
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Microsoft Word |
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Quark Xpress |
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Snaggit |
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Sonic Foundry Acid |
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Windows 95, 98, NT, 2000,
XP |
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